Videos posted online range from simple smash cuts to mini horror films, all centring the alleged magical properties of the Grimace Shake. This trend went viral in June 2023, with thousands of creators contributing videos to the #GrimaceShake hashtag. In the wake of this release, TikTok creators began a narrative that the Grimace Shake is evil – posting videos of those consuming the shake seemingly being poisoned and dying in cutaway shots. If you’re unfamiliar with this purple goo, the quick rundown is that McDonald’s recently launched a limited edition berry-flavoured shake to celebrate the birthday of company mascot, Grimace. Viral TikTok sensation ‘The Grimace Shake’ has officially arrived in Skyrim, thanks to the work of Nexus modder, MissileMann.
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